The progress of digital technologies is so rapid, so many new promising products appear every day that it creates a false illusion of infinite opportunities to transform an organization. No matter what bright options were missed yesterday, tomorrow will bring even more and better alternatives. This might be a classical argument of a manager who postpones digital transformation.

However, this impression of abundance and availability is dangerously elusive. As a rule, the number of technologies, which ideally satisfy requirements of a company, is very limited, if not void at all. The search for the right technology is tedious, requires significant effort and expertise, implementation is complex and error prone.

Small quantitative changes tend to gradually accumulate into principal qualitative shifts. If a company fails responding to small day-to-day challenges in digital transformation carefully watched and followed by competitors, it will definitely face one day an abyss, which is impossible to cross with one time action or investment. In many situations such untimely discovery may mean a catastrophic breakdown of the whole business.

To avoid a destructive digital revolution organization must constantly follow modern technology trends to turn them into digital evolution, which will gradually and persistently align business practice with reality of digitization and automation, bring unique digital identity and competitive edge.